Perio 101 has a very low overhead, with an extremely high ROI.
Starting just one case a week can translate into an additional income of nearly $200,000 per year (assuming the average dentist works 48 weeks per year and the average treatment plan value is $4,000). These numbers are extremely conservative, considering the average treatment plan in Dr. Wilson’s office ranges from $2,000-7,000 depending on the severity of the disease. Since these are periodontal procedures, your overhead will be considerably less than if they were restorative cases.
The best way to differentiate your dental practice from all other dental practices is to create a powerful marketing niche.
Advertising “cosmetic dentistry” does not set you apart from other dental practices. As a Perio 101 client, you will have access to powerful marketing tools, including highly effective television and Internet ads, that create collateral in your brand. You will open your practice door to thousands of potential patients in your area who are seeking an effective alternative to gum surgery, and they are willing to travel great distances for your services.
Perio 101 is a very powerful general dentistry practice builder, because it paves the way for other dental procedures.
Many patients seeking periodontal treatment have not received dental care in many years. They have numerous dental needs that must be taken care of once their periodontal disease is under control. Most periodontal patients will have a treatment plan of over $4,000. With their therapy complete, and a patient’s trust in your expert care solidified, it’s not unusual for that $4,000 perio case to then become a $10,000-20,000 restorative case.
Perio 101 is a very powerful cosmetic dentistry practice builder, because it creates trust with the patient.
Many periodontal patients are cosmetically oriented. They will want/need whitening, veneers, bonding, and to change their amalgams to tooth – colored restorations. It’s not uncommon for patients to ask you what can be done to improve their smile once their periodontal disease is under control. They want you to perform the cosmetic dentistry because they trust you. They trust you because you were able to do what no other dentist could do…control their periodontal disease.
Perio 101 offers hands-on courses in alternative gum disease treatments that allow you to perform excellent periodontal therapy that will open doors to excellent restorative and cosmetic dentistry. Please contact us for details.